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Branding Your Small Business
Introduction
Course Introduction (2:33)
7 Goals And 5 Steps To Building Your Successful Brand (5:01)
What is Branding ? (2:58)
Price Competition Vs Branding Strategy (7:01)
Price Competition VS Branding Strategy Case Study
Customers Brand Experience Funnel (5:28)
Assignment : Customers Brand Experience Funnel
How Do Today Customers Inspect And Perceive Brands ? (5:24)
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Branding Strategy
Deciding Your Brand Type (3:22)
Designing Your Brand Strategy (6:04)
Creating A Strong USP For A Specific Audience (10:22)
Assignment : Study A Brand Strategy
Define Your Brand Vision And Mission (3:49)
Communicate Through A Meaningful Story (4:33)
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Brand Personality
Understanding Consumers Desires And Needs (2:46)
Creating A Strong Brand Personality (1:53)
Brands Archetypes : 1.Innocent - 2.Explorer - 3.Sage (4:24)
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Brands Archetypes : 4.Hero - 5.Outlaw - 6.Caregiver (4:14)
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Brands Archetypes : 7.Magician - 8.Ruler - 9.Regular Brand (4:16)
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Brands Archetypes : 10. Creator - 11.Lover - 12.Jester (3:47)
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Visuals & Design
The Art Of Logo Design And Colors (6:58)
The Art Of Brands Photography (2:48)
Putting It All Together : Case Study - Honest Tea (2:53)
The End
Bonus : 11 Core Principles For Creating Successful Brands (6:57)
Congrats, You Have Made It To The End! (0:58)
Reference & Copyright
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Assignment : Customers Brand Experience Funnel
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