Introduction
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Course Introduction (2:33)
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7 Goals And 5 Steps To Building Your Successful Brand (5:01)
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What is Branding ? (2:58)
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Price Competition Vs Branding Strategy (7:01)
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Price Competition VS Branding Strategy Case Study
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Customers Brand Experience Funnel (5:28)
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Assignment : Customers Brand Experience Funnel
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How Do Today Customers Inspect And Perceive Brands ? (5:24)
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Branding Strategy
Brand Personality
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Understanding Consumers Desires And Needs (2:46)
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Creating A Strong Brand Personality (1:53)
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Brands Archetypes : 1.Innocent - 2.Explorer - 3.Sage (4:24)
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Brands Archetypes : 4.Hero - 5.Outlaw - 6.Caregiver (4:14)
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Brands Archetypes : 7.Magician - 8.Ruler - 9.Regular Brand (4:16)
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Brands Archetypes : 10. Creator - 11.Lover - 12.Jester (3:47)
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Visuals & Design
The End
