Hey you, have you ever wondered "WHY"
Some businesses are successful in attracting a lot of customers to buy or experience
their products and services while other businesses get ignored no matter
how hard they work? just in case you do wonder, then keep reading..
Do People Dream Of Your Products ?
In order for your small business to success, stay in the market for a long period of time and acquire customers' loyalty it must be built and operate as a brand, people tend to trust brands, great quality brands become people default purchasing option, this is why people get used to go back to their last brand and keeping buying over and over again, if the brand makes them happy then why should they change? this is why you must shift your business strategy from product or service oriented to a brand oriented, find your own unique audience, match their personality, fulfill their desires and deliver value high value until they become your loyal customers.
Focus All Your Efforts On These 7 Goals!
In order for a small business to success it must connect with it's audience on a personal level, Successful Brands understand the value of connecting through emotions, fulfilling People' desires, they adapt a unique personality and differentiate their products and services, another factor of building a successful business is to focus on establishing trust with your customers through providing great valuable products, customers service and combining it with a delightful experience.
It All Begins With An Idea!
All brands begin with a unique and valuable idea, the idea must have a meaning and a purpose which is called a vision and a mission, this idea should be targeted to a specific segment of audience, if you try to serve everyone you may end up serving no one ;) give your idea a life and character through brand personality to differentiate your self from the rest of the competition, you also have to dress up your brand and become visually appealing, once your idea is clear and attractive then you must communicate it with your audience clearly. download our branding cheatsheet
Still not clear? How about you watch this video and learn more?
Have you learnt something new? i hope so! Keep reading.
Stay Away From The Competition
That's right, stay away from price competition, as Paypal cofounder Peter Thiel said "competition is for losers" it will damage your business and might get you out of the business too soon, instead great brands focus on being a monopoly for a small target of audience then slowly grow and expand for a larger market, focus on long term strategy, increase your brand value, provide great products quality, customers service and serve your loyal customers
Understand Your Customers' Experience Process
Many businesses lack the knowledge of developing and promoting their services to their customers for the following reasons: first and the most important is lack in knowledge of how customers interacts with a new brand or products, they rush to sell and advertise their products and ends up with a huge disappointment where no one is buying, the second reason is lack of patience, they try to push customers to buy their products instead of introducing slowly to the market, if you are already a big brand or a superstar then there is no reason for you to keep reading this part, you got all the people in the world behind your back, but if you are a new business owner then you got to understand the process that your audience go through with your brand and learn what to do at every step of this process, it's not a good idea to talk when you are supposed to listen!
Who Is Your Audience
Have you asked your self who is your target audience, who are you trying to help, solve a problem for or provide a service, what is their culture, lifestyle, desires and needs, in order for a brand to success it should be designed to fit and satisfy a specific target audience, yet most of small businesses tend to ignore this fact or lack the knowledge and understanding of how to define their target audience, always remember that different people have different needs, you just can't treat all people in the same way, once you select your target audience find their needs then satisfy it with a strong unique selling proposition.
Tell Your Story
Stories are the magic of connecting your brand message and goals with your audience If you wish to grab your customers attention then you got to tell a meaningful story about you, your product and your brand, it's much easier to engage with your audience if you can tell them a story about business adventure and purpose, at the end, who really does not like to listen to an interesting stories?
If you are like everyone els no one is going to notice you, brands with personality and a strong voice will always stand out from the rest of the competition, do you know that all successful brands around you adapts their own personality to connect with and reflect their audience' self image on a personal deep level, what is your brand personality?
Learn From The Masters
It's always a good idea to study from other successful brands, brands such as Apple, Nike, Lego and Ikea they all spend tons of money on building and designing marketing campaign to connect with and attract their audience, you don't have to spend that much of money, just observe and learn!
Let's start learning now with over 2 hours of video content explaining the fundamentals of business strategy, marketing and branding for small business packed with examples and case-studies plus 200 pages ebook the complete step by step guide to branding for small business only for 14$ " for 4 cups of Starbucks coffee price you can gain the knowledge of owning your own coffee brand ;)" that's quite a deal, don't you think :P
Hello ya all.
How is it going? I hope everything is great!
My name is Nour I'm an art director and branding consultant
for the last 11 years I have been working in Shanghai, China helping small businesses to build and grow their brands. I have a BA in visual communication and design I continued my study in consumers psychology, marketing and economic.
I have a great passion to building small business and see them succeeding in the market place, I also have a great passion to teaching and helping entrepreneurs to build their business.
looking forward to helping you on going through your own journey in building your own business.
Take care for now and don't forget to have some fun while creating valuable services to others.